You will want to use the highest quality exterior home paint your budget will allow for your project -- not only because it will look the nicest, but also because it will save you money in the long term by offering better coverage and durability. Better coverage means fewer coats and fewer work hours for your painter; better durability means that you won't have to spend money to paint the exterior of your home again in just a few years. How do you know how much paint you're paying for? Here's some helpful math:
Steve, not only did you come off with an edge regarding the article written for Angie's list but you came awfully close to being slanderous. The article was written if you will have read his bio by a very well established professional painter. The issue regarding the deposit was put in question by a responder. I have read your response in full as you suggested, and companies as large as yours are just as likely to use the tricks of the trade as the small guy as you suggest, if not more so. A large company has less oversight and workers get lazy with the boss not looking over their shoulder. I have had experience in this area, and thought that i was dealing with a very reputable company that had been recommended by a couple friends, my insurance company, and my adjuster who had dealt with the company. I had terrible problems with the company, who do full restorations and like your company paint in all areas. To finalize your statement that Established businesses do not cheat customers is completly false and is a very misleading statement. I am suprised that Angies list allowed you to post such an outragious comment. All you have to do is look in the Civil lawsuits section of the Established businesses that are being sued or are under investigation for fraud and cheating their customers!
The last big decision is how to apply the paint. Most pros use paint sprayers because they're fast, but in inexperienced hands a high-powered sprayer can leave drips, thin coats, and a mist that may land on many things other than your siding. If you do hire a painter who uses a sprayer, make sure he is meticulous about removing, covering, or masking off everything in the area that might get hit with overspray: gutters, roofs, windows, shrubbery, walkways, cars—you name it.
Back to the article. You can add water to all latex based paints / thinner to oil based paint. The tinting base has absolutely nothing to do with it. Say you are working outside and throughout the day you have to add a little water to keep the same consistency. If somebody really tried to add 20% to 50% water they no longer would be painting they'd be performing a whitewash or pickle finish.
EPA's Lead Renovation, Repair and Painting Rule (RRP Rule) requires that firms performing renovation, repair, and painting projects that disturb lead-based paint in homes, child care facilities and pre-schools built before 1978 have their firm certified by EPA (or an EPA authorized state), use certified renovators who are trained by EPA-approved training providers and follow lead-safe work practices.
WOW! I think the guy I hired read this first and I have photos that would make your skin crawl. Bottom line: he got me for $1900.00. Every single thing he painted had to be completely redone....that's when I discovered he did NOT use the colors I picked, he actually used leftover exterior paint from his mother's house! Because I have pets he said things needed to be sealed first and I did agree to that. What I did NOT agree to was using some kind of foul smelling gray stuff ON MY HARDWOOD FLOORS! THEN he painted them BLACK, telling me that all they were good for was covering over with laminate or carpet. He also dripped and tracked paint all over my ceramic tile floors. PLUS left a wet used paint roller in my garden window and had stuff piled in front so I didn't find it until it had dried. I have no idea how much that is going to cost to repair. Then he left without finishing (thank God) but left the "leftover" paint, uncovered, in the rain. Again, hid it so I didn't immediately find it. Obviously we will be going to court but I doubt if I see a penny from him. 

The only time it's acceptable to mix water in the paint is when you're using a deep or ultra deep base paint to reduce its stickiness, which is rare with new paint technology. Dark primary colors are composed almost entirely of tint that makes it very hard to work with without adding water. (You never use a sprayer and need to thin paint.?) If i was still in the industry I'd take the time to make a better article than this. Take this for a grain of slat. Use a reputable painter or someone you know you can trust or has been referred to you by someone you trust. I wouldn't hire anyone I had to watch like a hawk to make sure they're not screwing me.
Painting is a skilled job with plenty of room for error, from knowing how to prepare the appropriate surface to understanding the best interior paint for the situation. When you book through Handy, we match your job’s requirements with experienced house painters who will leave you completely satisfied. They'll arrive with the right equipment in hand, ready to roll.
When we checked out their work the next day we found multiple, I mean MULTIPLE, paint splatters all over the place.  On the hardwood floors (had to be at least 10 paint splatters on the ground), paint on the fireplace, clumps of paint on the wall.  There were several areas that needed a paint touch up that weren't.  It seemed like the whole job was done by a kid. We called them and asked if they could come back and basically finish their job.  We told them we will mark all the paint splatters and areas missed with blue paint tape, so when they came back they would know exactly where to look.  We marked probably about 20 areas that needed attention.  Sounds flawless right?  

The best home office feels like a retreat from your household responsibilities while maintaining a professional vibe. Using a rich neutral color for your home office is both relaxing and business-like. In a small home office, light neutral colors with lots of white trim and natural lighting can give the space an expansive look and improve your productivity.
When you move from room to room, consider your color story, or how the colors will interact. Using complementary colors - colors that sit opposite one another on the color wheel, will create a very dramatic look in your home. Choosing analogous colors, which sit beside one another on the color wheel, creates a more subtle appearance. Monochromatic looks can also be very effective in small spaces, when you choose varying shades of one color to give variety, but without definition.
The article was well-intended, but it makes it sound like painters are the crooks and consumers are innocent victims. That is blatantly un-true. Maybe there should be a follow-up article that educates consumers how not to be shysters by expecting a ton more than they said at the start, or not paying the balance of the job unless something else is done that was not in the contract. Tradesmen have a rough road when dealing with consumers that have short arms but long lists of by-the-way items. No, I'm not a painter...
The cost to paint the exterior of your home will vary depending on the size of your home, the condition of your siding, type of paint used and other factors. The average cost for labor and supplies ranges between $1,800-$3,800 and it may cost $6,500 or more for a large, custom project. In addition, you may need to pay more if there is damage to your siding or other challenging aspects of your job.

It is one of our core values to ensure our clients’ dreams for their home comes true. So often, clients come to us for a new coat of paint or a repair but what they really want is so much more. We understand your house is your home and that when it is time for change or for a repair, you want a crew that will take care to make your home look its best.
If you talk with a painting contractor long enough, you’ll inevitably hear; “There’s no good help out there.” It’s easy to hide behind this excuse, but it’s not true. There are plenty of reliable painters out there, business owners just don’t take the time to find them. It takes TIME to find good people, time you wouldn’t have if you were busy painting.
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